TENOKUNI NIPPON

A collaborative of five brands connecting Japan’s Handcrafts to the Future

Craftsmanship that lives on
through the hands of its artisans

Annaj by PEAK Inc.

At the heart of TENOKUNI NIPPON is the belief that craftsmanship itself is culture. Each creation by TENOKUNI NIPPON embodies the spirit of “Japaneseness,” reflecting the unique history, philosophy, and aesthetics of the local regions. Through their products, each brand conveys the warmth of the artisan’s hands, their feelings and stories, connecting with people through empathy and inspiration. They bridge regions and generations, preserving traditions while embracing contemporary lifestyles and values. Above all, their crafts are made to be part of everyday life—beautiful, practical, and designed to enrich the moments they touch.

Participating Brands

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Tantan

Annaj transforms cherished kimonos and obi belts into bags and accessories, carrying the stories and beauty of generations past.

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Hiroshima Artist Brush Manufacturing Co., Ltd

HIROSHIMA ARTIST BRUSH MANUFACTURING crafts Kumano-fude makeup brushes, trusted by professional makeup artists.

TANTAN introduces its jewellery collection, KIRIEBIJOU, crafted with paper, paper-cutting, and foil, alongside KIRIE Art, artworks crafted with paper-cutting and foil.

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Sansuidou Co., Ltd.

Sansuido produces tableware in the traditional Kamakura-bori woodcarving style, a craft that has continued for over 700 years since the Kamakura period.

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Watabun Co., Ltd.

Watabun creates body towels made from rare, domestically produced kibiso silk, silk-infused soaps crafted from natural ingredients using the cold process method, and art panels made with the same materials and weaving techniques used in Nishijin-ori obi belts.

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Ground Floor / Room No.5